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Websites have been popular for sometime in the real estate business. Now, just like every other business in the world, so are blogs. Blogs are not just web logs for those who want to journal their thoughts and diaries, they are high power marketing tools for business. Blogs are many times part of their own network offering marketing services to the blog owner. This is like having someone optimize and market your website for your and all you do is provide the content. On that note blogging becomes the easiest way to market to market your services and your real estate listings on the Internet. Take a look a at some interesting ways to use a bog in the real estate business:

First we should look at the value of a blog in marketing. Ideally a blog is to be updated on a regular basis. This means new content daily. Every time there is new content update on a blog the search engine crawlers will pick it up and more frequently crawl the site resulting in higher rankings. Providing daily content on a real estate blog to increase visitors to both the blog and a website is a quick and easy way to increase business.

The content of your real estate blog should be small, brief entries. If they are busy and surfing fast, many blog surfers will skip over those blogs with too much content. Blog posts can be lead-ins to what the visitor will find when they get to the website. The blog is almost and small advertisement for your real estate business, where as your website is where all your business information is.

These brief entries can also include one MLS listing and photo. Perhaps you can list the “day” or “week”. The photo will help attract visitors. This can be a place where you make a complete dovetailed description of the listing, in much greater detail then the MLS. Be sure to make it easy to lead to other listing or your web site. Your links should fall in to the posts naturally.

Another way to provide daily content is to offer the current financial information on the real estate market. Let visitors know what their mortgage rates are doing. Explain common mortgage and lending procedures. Offer resources if you do not have information in this area. Just be careful not to lead your visitor away from your blog to quickly. For instance, the finance resource link could be on your webpage. Meaning, your visitor would get their via your website.

One of the greatest benefits of the blog is the comment section. This can be used when listings are posted or perhaps when real estate tips or common questions are answered. Not only is this a great resource to your client, but also every time you or one of your representatives responds to a visitor, your real estate business is being represented. Real estate clients are always full of questions and the ability to access a blog on their agent’s site to engage in dialogue about certain topics or listing only strengthens the relationship. Each question answered is another reference to visitors. Visitors and clients enjoy the dialogue. Most often it is those blogs that leave comments unanswered begin to loose visitors and comments all together.

Every day the Internet’s search engines are filled with real estate questions. Learn what keywords are being searched for on Google and Yahoo, and then you can determine how and what to write about. Using popular keywords in your content will direct more traffic to your Blog. In the real estate market there are prospective sellers, buyers, and even renters. These are all the visitors you should be marketing to. Deliver quality content, information, and resources.

Remember that it is not the length of every post, but the consistency. Content and more content is what the search engines are looking for. This is what will get your blog noticed on the Internet and in the real estate business.

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