If you are an Internet user, chances are you know or have at least heard of a blog. A blog is similar to an online diary or journal. They can be kept private, or shared with the world. Individuals that wanted to express their feelings first made blogging popular. It soon became clear that blogging was a unique tool and businesses began catching on.
If you are a business owner or want to start your own business, you can help your business soar by using a little PR skills and a well-planned online blog. How is this possible? People love reading information, yet entertaining blogs. It is like taking a peek inside someoneâ€™s innermost thoughts. You can tap into this by using your blog to attract readers and potential customers to your website. Before you being haphazardly posting random blogs on your business blog, take some of the following suggestions to heart to help create a PR-savvy business with your blog.
Have a user-friendly website: Before you even begin to think about blogging to attract customers, you need to have a user-friendly websites for your business. Do not just put something on the Internet. Give it some thought. Think about your product and your service and use your website to reflect what your business is all about. Make it read-able and easy to find. Do not bury your most important information on a page that readers will never find. Also, remember that people that use the Internet want quick access. Do not make them dig and do not bother them with pesky pop-up ads. You will lose this customer for good.
Add your blog: Now that you have a good website, you can add your blog-but do so with caution. Think about how you want to represent yourself and your business. What kind of customers are you trying to attract. Sure, it is okay to have a laid back and relaxed attitude, but if you want to attract highly professional customers, a picture of you in a ball cap and a t-shirt on your blog will have them running. Leave that for your personal blog.
Think about grammar: Using proper grammar did not stop in grade school. You need to be aware of your writing style, grammar and punctuation. Proof read your blog before you publish and run that spell check. Nothing will be more annoying to your fellow readers than reading a business blog full of grammatical mistakes and spelling errors. If writing is not your thing, consider hiring a writer to do it for you. There are plenty of freelance writers that specialize in blog writing and you can certainly find one that will fit into your budget.
Update your blog: You will lose your readership if you do not update your blog on a regular basis. Even once a week may not be enough. Consider updating your information at least once a day. Stale blogs will bore the reader and they will go to the next site if they are not entertained by your blog. Once you get the hang of maintaining your business blog, you will find that it is easy to update on a regular basis.
Invite comments: People that follow blogs love to comment. Have a place where your readers can contact you (just make sure you contact them in return) or have a comment section on your blog. You will quickly find out the type of readers you are attracting and you will get to know them and what they like to read. This will help you stay in tune with your blog readers.
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