Create Crafting Parties For Kids - Five Marketing Ideas
December 4th, 2008

To get you Started

Are you a whiz at organizing fun and original kids craft parties? Do your parties tend to leave people talking for days? If you enjoy putting together crafting parties for kids, you might want to consider making a business of it. Kid's parties are some of the most common type of celebrations, and there is never a shortage of potential customers. Moreover, today's parents are often so busy that they would likely appreciate some help in planning memorable celebrations. Here are five ideas to help you market your burgeoning crafting party business.

1) Talk to other moms. If you're a mother, talking to other mothers probably comes naturally in the course of your everyday life. Whether you're at soccer practice or ballet rehearsal, don't be shy about talking to other mothers. Most people will express genuine interest when you mention that you have a business that specializes in creating crafting parties for kids. Tell them about some of the most memorable theme parties you have created. Emphasize how unique craft parties are in comparison to conventional birthday celebrations.

It's a good idea to be prepared for this type of encounter. You might consider carrying a portfolio with you so you can show potential customers pictures of the type of parties you have organized. Of course, you should have business cards that you carry with you at all times, as well. In this same vein, come up with a unique name for your craft party business-something that will prompt people to inquire more about it.

2) Host your own ‘open house' kids craft party. Organize a craft party to launch your new business. This allows people to know what you are up to, and creates word of mouth. If you're a mom, throw a craft party for your kids and have them invite their friends. If parents demonstrate interest in how you've organized the party, mention that you actually operate a business that specializes in such parties. Chances are children who attend the party will want to have a craft party of their own in the near future.

If you don't have children of your own, consider hosting a party for children at your local community center. Or plan a party for the children of friends or family.

3) Purchase or create a small and inexpensive party favor, and attach your business card to it. Pass out these party favors at craft parties, local carnivals and fair, or any place you might find potential customers. Making your business card more memorable increases your chances of getting contacted by potential clients. You might even consider printing up inexpensive notepads or calendars with your business' name and contact information.

4) Offer to host a charity event. One of the best ways to market your new craft party business is to offer to host a party for a local charity. Not only will you be doing well for a cause you care about, the party can allow you to develop your leadership skills, and show off your party planning skills. You will also be in a position to meet lots of new people and make contacts.

5) Work with local party supplies and craft businesses. If you're in the party planning business, you will likely be working closely with local crafts and party supplies stores. Get to know store personnel well. Remember that party supplies stores are party central-parents who are beginning to plan their children's parties will make these businesses their first stop. Get permission to put up colorful, eye-catching flyers that showcase pictures of your crafts parties. Even if they decide not to hire a party planner for this party, they might contact you next time a celebration comes around. If possible, get permission from store management to leave party favors that have your business' name and contact information on it.

Also, if the idea of teaching intrigues you, you may want to consider speaking to your local craft or party supply store about teaching a class about organizing kids crafts parties. Not only is this a good way to strengthen your portfolio and resume, but is also an excellent way to make contact with a pool of potential clients. Teaching is a great way to spotlight your business

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