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1. You are researching a topic and are eager to find out when Google finds a site which has information on that topic
2. You would like to know when someone is writing about you on the internet
3. You are a webmaster and would like to know the ranking of your website against certain search terms
4. You are a webmaster and wants to know when someone links to your website
5. You follow a sports team, TV show or pop-star and want to be the first to know when there is a new article on the internet about them
6. You want to keep track of the company that you work for, your competitor or a company that you own stock in